The Boro Plus Story
From our humble beginnings in the 1980s, the story of Boro Plus has been one of discovery. By harnessing the effects of herbs scientifically, we have discovered ways to nurture and transform skin care to a state of natural health and beauty. Since the early 1990’s Boro Plus has been loved by Russian women and the brand very soon became a favorite of every household to take care of the entire family’s skin care needs.
In 2013, we launched a nature based Intensive Therapy Skin Care system to take care of the specialized skin care needs for hands, feet, elbows and knees.
Based on our research and consumer surveys, we introduced a Fragrance Free variant of our skin cream in 2014. Boro Plus Skin Care Cream Fragrance Free is best suited for users sensitive to fragrances, those with sensitive skin and for heavier and out of home usage.
Today we have become the largest selling natural antiseptic cosmetic brand in Russia, with a Russian family choosing our product every 5 minutes for their skincare needs.
Ayurveda & the Origin of Boro Plus
Ayurveda is a 5,000-year-old system of natural healing that has its origins in the Vedic culture of India. More than a mere system of treating illness, Ayurveda is a science of life (Ayur = life, Veda = science or knowledge). It offers a body of wisdom designed to achieve holistic wellbeing, helping people stay energetic and healthy while realizing their full potential.
For skin care too, Ayurveda has a range of solutions to keep the skin healthy, clear, soft, and radiant. Traditional Ayurvedic formulations are often complex combinations of different types of herbs that offer the benefits of both synergy and balance. Therefore, the final product is potent and highly effective without the damaging side-effects of its chemical and artificial substitutes.
Our researchers have worked closely with Ayurvedic experts in India, to harness the natural goodness of herbal ingredients and included them in Boro Plus products – products that are natural, safe and effective for modern day skin care needs.
The Origins of Emami
Emami Limited is a leading and admired personal products and healthcare company from India, with a growing global presence and a portfolio of household brand names such as Boro Plus, Navratna, Fair and Handsome, Zandu Balm, Kesh King, She Comfort, Mentho Plus Balm and Fast Relief.
Established in 1974, Emami has a portfolio of over 250 products based on ayurvedic formulations. Our current operations extend to more than 50 countries including UK, Poland, Russia, Ukraine, Belarus, UAE, Saudi Arabia, Qatar, Bahrain, Kenya, Singapore, Malaysia and Bangladesh. More than 100 Emami products are sold every second somewhere around the world.
We employ over 2600 people, reach out to 5 million retails outlets, operate 7 manufacturing units, and have 9 international subsidiaries around the globe.